Posted on Jul 16, 2015

We observe the evolution of fashion by watching the clothes and the practice of every era. However, before making that trip down memory lane, let´s understand the word “fashion”. Fashion is a term that comes from the Latin “modus” and is used to designate the manner of dress in a particular community. Fashion integrates with clothing and time, making it a form of changeable expression that can relate to the environment, culture and geography of each region. Fashion, such a simple word, such a complex meaning. Fashion has the ability to connect us globally but allow us to display our individuality. Fashion industry, multibillion-dollar global enterprise devoted to the business of making and selling clothes. Some observers distinguish between the fashion industry, which makes high fashion, and the apparel industry, which makes ordinary clothes or mass fashion.

Fashion is best defined simply as styles of clothing and accessories worn at any given time by groups of people. There may appear to be differences between the expensive designer fashion shown on the runways and the mass-produced sportswear and street styles sold in malls around the world. However, the fashion industry involves the design, manufacturing, distribution, marketing, retailing, advertising, and promotion of all types of apparel from the most exclusive and expensive high sewing and designer fashions to ordinary everyday clothing.  Sometimes the term fashion industries is used to refer to numerous industries and services that employ millions of people internationally.

In the middle ages, the style of the clothes took another turn. Since then, they began to make clothes with cotton fibers, silk (tissue type produced by an ancient technique of sericulture, and in its original color). However, they resembled the parts of people occupying higher social positions of the time: kings, dukes, earls, religious leaders, lords, knights, among diamonds. The Middle Ages clothes worn by workers in the field had brown and yellowish-brown colors, which distinguished them from the noble.

Fashion has been developing and clothing obtained innovations. It went from simple gowns and natural color, for the most worked: detailed with gold and silver thread and drawn in relief. In the lives of farmers that also changed. They started using the blue models produced with urea. From the best-prepared productions, organizations were created, which brought together several professionals from various sectors: religious, economic and artistic. Artisans, weavers, dyers, they all congregated on these associations, in order to generate their work with quality. The bourgeois were profiting from the trade, which allowed them to buy the same clothes to the nobles. They pursued ways and models to not be equal to the traders. The branch of the clothes has grown in proportion to the intent of the merchants to imitate the nobles.

 

Consea do Brasil – São Paulo