Are you aware about the current fashion trends? Do you have an eye for style? Do you have the drive and desire to turn your passion into a profitable and rewarding career? A career in the fashion industry may be the right path for you! Let´s understand more about the careers inside the fashion industry and also how the job market stands for these professionals. A career in Fashion requires professional with enough creativity, originality and great taste. The professional operates in the creation and marketing of clothing and accessories. He draws handbags, shoes, jewelry and any clothing, research types of materials and creates patterns and textures.
The innovative clothes that everyone wants to wear and display results from the creativity of a stylist. The designer creates all men, women and children clothing components. Fashion designers are professionals responsible for the creation, design and manufacture of clothing parts. Besides job creation, they are also able to choose fabrics and patterns, modeling, cut and sew, supervise the production, negotiate with suppliers.
They can be self-employed or employed for apparel and retail. A few have their own workshops, others work as product managers, planning and deciding what particular brand will offer at current season and the amount to be made of each piece, negotiating prices and conditions with suppliers. Moreover, they can use their experience to work as buyers of large stores such as fashion consultants for magazines and newspapers or even as a personal stylist or image consultants, providing guidance service and buying clothes and accessories to individual customers.
In addition to the styling, this professional can act in different sectors of Fashion. After that brief summary, let´s meet in more details some of sectors and the main activities developed by a professional in fashion industry:
Consulting – works as a personal stylist, guiding people giving tips on how to dress, which favors better every body type and how to combine patterns and accessories.
Coordination – manages the purchase of clothing collections to stores and magazines. Coordinates styles of teams in both industries, and clothing and in magazines, and directs them towards fashion trends.
Design / styling – creates clothes (fashion design), jewelry, shoes and handbags (accessory design) or draw prints and patterns and develop new fabrics weaving (textile design).
Photography - carries out production environments and models for photo sessions for fashion campaigns, catalogs and magazines, among others.
Management - develops products and oversee the purchase of materials for production and marketing.
Modeling - transposes to mold the designs of designers, developing pilot models to guide the production.
Business – acts as manager in the production chain, distribution, dissemination and fashion marketing and developing business strategies and marketing.
Production – operates in the organization and production of shows and fashion events. It is responsible for the smooth running of the event. It is also responsible for the production of catalogs, editorials for magazines and even advertising campaigns.
Fashion Illustrator – prepares technical drawings and create illustrations that can be used in magazines, advertising campaigns and even sold as works of art.
Most of the work of a professional in fashion has to do with its own creations, such as clothes, accessories, fashion photos or drawings. To develop authorial projects, this professional need to have enough creativity and sensitivity to identify the characteristics and the audience behavior patterns. The labor market has required more and more qualities in the professionals in the field of Fashion. Many companies seek flexible professionals who, in addition to creating beautiful garments can also coordinate work teams, plan collections for parades, and supervise production processes and more. A good professional in fashion should be alert to the development of new trends and have great taste and originality to combine textures, patterns and colors.
The job market for designers is very competitive. Create your own brand and be part of the most exciting events in the world can be a long and competitive process. Furthermore, there is growing demand for professional in fashion to work in large shops and department stores. The clothing sector is also expanding, and seeks creative professionals. Professionals who choose to continue their studies with majors and graduate stand out in the market and can expose themselves to better job opportunities.
Brazilian fashion has gained international recognition. “Names and brands such as Alexandre Herchcovitch and Osklen conquer the foreign market as a synonym for creativity and national identity” (Editora Abril S.A.). The best way to advance in the chosen career is to observe some expertise, follow some trends, and cultivate the entrepreneurial spirit. The keyword for a personal style or a fashion professional is to be able to operate with all the characteristics of an extension of the person. After all, the style is personal expression of a being, character expression, and the relationship with the world around.
Consea do Brasil – São Paulo